Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Hacoo: The Complete UK Guide
If you have scrolled through TikTok recently, you have probably seen the ads. Trendy clothes, designer-looking accessories, and gadgets at prices that seem too good to be true. The name popping up everywhere is Hacoo.
But what exactly is Hacoo? Is it a legitimate shopping platform or just another online scam? And should UK shoppers be tempted by those incredibly low prices?
This guide covers everything you need to know about Hacoo, from how it works and what it sells to the risks, reviews, and practical tips for shopping safely.
What Is Hacoo?
Hacoo is a fast-growing international e-commerce platform that offers fashion, accessories, electronics, and home living products at accessible prices. It operates primarily through a mobile app, positioning itself as a global lifestyle community where users can shop, share inspiration, and connect with others around the world.
The platform has experienced rapid growth, becoming one of the top ten most-downloaded apps in major European markets, including Spain and the United Kingdom. Its success is largely driven by a vast catalogue of over 5 million products, ranging from fashion to electronics.
From Saramart to Hacoo
Hacoo is not a completely new venture. It is essentially the evolution of Saramart (also known as SaraSmart), an earlier app known for offering products inspired by international brands. The rebranding came with a more sophisticated image, but the underlying business model remains similar.
How Hacoo Works
Hacoo functions as an international marketplace that connects sellers directly with buyers. Unlike traditional retailers, the company does not sell its own products. Instead, it acts as an intermediary between vendors (primarily in China) and shoppers.
The app’s design resembles a social media feed more than a traditional online store. Users scroll through videos and images of products, add items to their basket, and can follow profiles, share photos, and leave comments. It is a shopping experience designed to feel like browsing TikTok or Instagram.
What Does Hacoo Sell?
Hacoo offers a wide variety of products across multiple categories:
- Clothing and footwear: Trendy fashion items, often inspired by or directly copying designer brands
- Accessories: Bags, jewellery, sunglasses, and more
- Electronics: Gadgets and tech accessories
- Home and living products: Items for the home
- Beauty products: Cosmetics and skincare
- Second-hand items: Some used products are also available
The Counterfeit Concern
This is where things get complicated. Hacoo has been heavily criticised for selling counterfeit products. The platform is known for selling items that imitate and plagiarise designs from major brands including Nike, Adidas, New Balance, Prada, Michael Kors, Jacquemus, and Christian Dior.
The platform uses a clever visual strategy. Product photos are designed to let shoppers intuit that the item may bear the logo of a famous brand, without explicitly showing it. When users receive their products, they discover that the logos of renowned brands are indeed present. The packaging, boxes, bags, and labels are also carefully designed to imitate the originals.
In Spain, for example, 6,189,015 counterfeit products were seized in 2024, with a market value of 251.5 million euros. Hacoo has been identified as a significant marketplace for these counterfeit goods.
For UK shoppers, this means that buying branded items on Hacoo carries a high risk of receiving counterfeit products.
Is Hacoo Legit?
The short answer is yes, Hacoo is a legitimate company. It is a real platform where you can buy real products. However, the shopping experience is very different from buying from a traditional UK retailer.
Think of Hacoo less like Amazon and more like a curated version of AliExpress. It is a legitimate marketplace, but it operates with a very different set of expectations around quality, shipping, and customer service.
Company Details
Hacoo is operated by DOOP TECH LIMITED, with a registered address in Hong Kong. The company provides a UK phone number (+44 7418 622829) and email address (service@hacoo.app) for support.
Hacoo Reviews: What UK Shoppers Are Saying
Reviews for Hacoo are mixed, reflecting the varied experiences of shoppers.
Positive Reviews
Many users praise the app when things go well:
- Low prices: This is Hacoo’s main draw. You can find clothing and accessories for a fraction of high-street prices.
- Good quality for the price: While not luxury quality, most shoppers are pleasantly surprised. Quality is generally on par with or slightly better than competitors like Shein.
- Fast delivery (sometimes): Some users report receiving orders in under two weeks.
- Good customer service (sometimes): Positive reviews mention quick refunds and helpful support.
On Trustpilot, Hacoo has received both “Great” ratings of 4.1 out of 5 and “Average” ratings of 2.9 out of 5 across different review pages.
Negative Reviews
However, there are significant complaints:
- Missing items: Some shoppers receive only part of their order.
- Refund difficulties: Customers report being asked for bank statements or charged investigation fees to process refunds.
- Unhelpful customer service: One reviewer spent over £100 on an order that never arrived. Hacoo told them to get the courier to admit liability, which is not how couriers work in the UK. The customer never got their money back.
- Damaged items: Some receive damaged products and struggle to get refunds.
- Blocked accounts: Some users report their accounts being blocked after raising complaints.
How to Shop Safely on Hacoo: A UK Guide
If you decide to try Hacoo, here are practical tips to protect yourself.
1. Read the Reviews Carefully
Never buy an item without checking the user reviews and, more importantly, the user-submitted photos. This is the best way to gauge the true quality and fit. Look for reviews from UK shoppers who can comment on delivery times and customs experiences.
2. Check the Sizing Chart
Sizing can be inconsistent on Hacoo. Always measure yourself and compare it to the chart provided for every single item. Do not assume your usual UK size will fit.
3. Be Patient with Shipping
Since items ship from overseas, expect to wait. Standard shipping to the UK typically takes 2 to 4 weeks. Do not order something you need for an event next weekend. Keep an eye on your tracking information.
4. Use a Coupon Code
Because Hacoo is in a growth phase, it has generous coupon policies. You should never place an order without getting an extra discount. Codes like “wobaaa” can offer additional savings.
5. Use Secure Payment Methods
Pay with a credit card or a service like PayPal that offers buyer protection. This gives you recourse if your order does not arrive or is not as described.
6. Understand the Return Policy
Be aware that returns can be more complicated than with a UK retailer. While Hacoo has a process, be prepared for a slower-than-usual experience.
7. Document Everything
If you have issues, take screenshots of your order, tracking information, and any communication with customer service. This documentation can help if you need to dispute a charge.
8. Be Realistic About Quality
Hacoo is not selling luxury goods. You are paying budget prices for budget products. If you expect designer quality, you will be disappointed. If you are looking for affordable, trendy items and are willing to accept the risks, you may be satisfied.
Common Misconceptions About Hacoo
“Hacoo is a scam.”
Hacoo is a legitimate company, but the shopping experience carries significant risks. It is not a scam in the sense of taking your money and delivering nothing, but the quality, shipping times, and customer service can be unreliable.
“You can buy genuine designer brands on Hacoo.”
No. Branded items on Hacoo are almost certainly counterfeit. The platform is known for selling imitations and replicas of designer goods.
“Hacoo is the same as Shein or Temu.”
While Hacoo competes with these platforms, it has a stronger focus on counterfeit goods and operates more like a social media feed than a traditional store.
“All Hacoo products are poor quality.”
Some shoppers are pleasantly surprised by the quality for the price. However, quality varies significantly between sellers and products. Always check reviews.
The Future of Hacoo
Hacoo is evolving. The app has launched a new version that introduces community features, positioning itself as a global lifestyle platform where users can shop, share inspiration, and connect with others.
The goal is to make Hacoo more than a shopping platform, creating a community where inspiration and connection flourish. New features include style interest circles, inspiration recommendations, and real outfit galleries from users worldwide.
However, the counterfeit issue remains a significant challenge. Platforms like Hacoo expose the failings of the current legal and technological systems in detecting counterfeits on a large scale.
Frequently Asked Questions
What is Hacoo?
Hacoo is an international e-commerce platform offering fashion, accessories, electronics, and home products at low prices. It operates primarily through a mobile app and functions as a marketplace connecting sellers (mainly in China) with buyers.
Is Hacoo legit?
Yes, Hacoo is a legitimate company. However, the shopping experience is very different from buying from a traditional UK retailer. Be prepared for long shipping times, inconsistent quality, and potentially difficult customer service.
Is Hacoo safe to use?
Hacoo is generally safe to use if you take precautions. Use secure payment methods, read reviews carefully, and be realistic about what you are buying. Be aware that branded items are likely counterfeit.
Does Hacoo sell fake products?
Yes. Hacoo is known for selling counterfeit products that imitate designer brands including Nike, Adidas, Prada, and Christian Dior. Branded items on the platform should be considered replicas.
How long does Hacoo delivery take to the UK?
Standard shipping to the UK typically takes 2 to 4 weeks. Do not order anything you need urgently.
Can I return items to Hacoo?
Returns are possible but can be more complicated than with a UK retailer. Be prepared for a slower-than-usual process.
What do Hacoo reviews say?
Reviews are mixed. Positive reviews praise low prices and decent quality for the price. Negative reviews highlight missing items, refund difficulties, and unhelpful customer service.
Is Hacoo the same as Shein?
No. Hacoo is a competitor to Shein and Temu, but it operates differently. Hacoo functions more like a social media feed and has a stronger focus on counterfeit products.
Who owns Hacoo?
Hacoo is operated by DOOP TECH LIMITED, with a registered address in Hong Kong.
How do I contact Hacoo customer service?
You can contact Hacoo by email at service@hacoo.app or by phone at +44 7418 622829.
Conclusion
Hacoo is a fascinating example of the new wave of social commerce platforms. It offers incredibly low prices and a TikTok-style shopping experience that appeals to a generation of bargain-hunting, trend-conscious shoppers.
However, it comes with significant risks. The platform is a marketplace for counterfeit goods, shipping times are long, and customer service can be frustrating. For UK shoppers, the key is to go in with your eyes open. If you are looking for affordable, trendy items and are willing to accept the risks, Hacoo can be a fun place to shop. Just do your research, read the reviews, and never spend more than you can afford to lose.
