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If you work in the NHS or the wider healthcare sector, you have probably heard the term “Allocate Loop” mentioned in team meetings or seen posters encouraging you to download the app. Perhaps your trust has recently moved away from an older system like EOL, and you are being asked to use Loop for everything from viewing your roster to booking annual leave.
Allocate Loop is transforming how healthcare staff across the UK manage their work lives. With over 700,000 users across four geographies and more than 1.8 million patient visits scheduled through the wider Allocate ecosystem, it has quickly become an essential tool for the healthcare workforce. This guide covers everything UK healthcare workers, managers, and trust staff need to know about Allocate Loop.
Allocate Loop is a smartphone app designed specifically for the healthcare industry that allows you to connect and communicate with your teammates and organization while managing your work life. It combines rostering functionality with team communication, replacing multiple tools with a single, integrated platform.
The app is developed by Allocate Software Limited (now part of RLDatix), a UK-based company with its headquarters in Richmond, Surrey. It is designed to work alongside Optima (also known as HealthRoster), the workforce management system used by many NHS trusts.
Loop is available as a mobile app for iOS and Android devices, as well as a desktop version called Loop Online for staff who do not have access to a smartphone or tablet.
One of the core functions of Loop is rostering. Staff can view their own roster in a calendar view, see who they are working with, and check their team’s roster. This gives healthcare workers complete visibility of their shifts, all from their phone.
Loop allows staff to book vacant and bank shifts on the go, request annual leave and study leave, and request duties they want to work well in advance. This flexibility gives staff greater control over their work-life balance.
Staff can swap shifts with colleagues directly through the app, making it easier to manage last-minute changes without the need for lengthy email chains or phone calls.
Loop provides communication functionality that works like Facebook or WhatsApp groups, with a newsfeed that can be instantly updated with trusted news and information. Staff can:
Crucially, this allows colleagues to connect without needing to share personal contact details.
If a staff member is concerned about a teammate, they can send an anonymous report to their organization instantly. This provides a safe channel for raising concerns.
Users can personalize their profile with a picture and bio, add icons to their favorites bar for quick access, and access leave information and entitlement at a glance.
The newsfeed keeps staff up-to-date with the latest news from their organization, ensuring that even those without trusted email addresses or regular PC access can stay informed.

Allocate Loop is being rolled out across NHS trusts throughout the UK. It is replacing older systems like EOL (Electronic Off-Duty Log) and the Me App, which are being retired.
Portsmouth University Hospital NHS Trust was an early adopter. The trust’s workforce team wanted an app-based rostering system that was easy to use, intuitive, and flexible. They also wanted to ensure greater access to trust communications for all staff, particularly those without trust email addresses.
NHS Lothian has also launched Loop, describing it as an “exciting new roster and communications app” that replaces EOL and the Me App. The trust has made it clear that managers need to encourage staff to download the app, as the older systems will no longer be available.
The impact of Loop has been significant. Within the wider Allocate ecosystem, over 1.8 million patient visits have been scheduled since January, and Loop has reached over 700,000 users across four geographies.
For trusts, the benefits include:
The Loop app is available for free on:
For staff without access to a mobile device, Loop Online can be accessed from a desktop computer or laptop at https://web.loop.allocate-cloud.co.uk/loop.
When connecting to your organization:
Once connected, you can personalize your profile with a photo and bio and start exploring the features.
If you have forgotten your password:
If you see this message, you may have used Loop before. Try logging in with that email instead. If you no longer remember the password, use the forgotten password option.
“Login name is wrong.”
“Password is wrong.”
“You already have an external ID.”
“You are already connected.”
Loop needs an overnight sync for these to appear. Contact your rostering team if they are still not showing after the sync.
Possible causes:
If you sign up with your phone number, it is not visible to colleagues, protecting your privacy.
For line managers, Loop offers additional functionality to support team management.
Your team or “roster” group will automatically be added to a group in Loop. When you request a team member to be added or removed on HealthRoster/Optima, this will automatically update your Loop group.
Managers can send direct messages to individuals, communicate with their whole team through the roster group, and create subgroups for specific purposes. This provides a secure alternative to WhatsApp for work-related communications.
All staff are encouraged to download the Loop app. For staff concerned about using their personal mobile device for work, managers can advise them to access Loop desktop instead or remind them that notifications can be disabled.
Managers are asked to remind staff of expected standards of behavior and that Loop should not be used to discuss or post any sensitive patient or staff information.
Allocate Loop is designed with security and data protection in mind:
However, staff must not use Loop to discuss or post any images containing sensitive information, including patient information or staff confidential information.
At the Connect to Organization stage, you need to enter the login name and temporary password provided by your organization, not your Loop email and password.
Groups, pages, and the newsfeed may not appear until after the overnight sync. Be patient and check back the next day.
Loop is encrypted, but it should not be used to discuss or share any sensitive patient or staff information.
EOL and the Me App are being retired. Staff who do not download Loop will not be able to view their rosters, book shifts, or request leave.
If your trust has rolled out Loop, your manager will provide guidance on how and when to use it. Follow their instructions for a smooth transition.
Allocate Loop is a smartphone app for healthcare staff that allows you to view your roster, book shifts and leave, swap shifts, and communicate with colleagues and your organization.
Allocate Loop is developed by Allocate Software Limited (now part of RLDatix), a UK-based company with headquarters in Richmond, Surrey.
Yes, the app is free to download and use for staff whose organization has signed up to Loop.
Search for “Allocate Loop” on the Google Play Store or Apple App Store.
Loop Online is the desktop version of Loop for staff who do not have access to a mobile device. It is available at https://web.loop.allocate-cloud.co.uk/loop[reference:70].
EOL and the Me App are being retired. Staff need to download Loop to continue viewing rosters, booking shifts, and requesting leave.
Yes, but the management of your personal mobile device is your own responsibility. You can disable notifications during certain periods, such as annual leave.
Yes, loop communications are encrypted, and data is encrypted in transit. However, it should not be used to share sensitive patient or staff information.
No, your phone number is not visible to colleagues.
Choose “Forgotten your password?” on the login page to reset it.
Contact your trust’s rostering team for support with Loop.
Allocate Loop is transforming how healthcare staff across the UK manage their work lives. By combining rostering, shift booking, leave management, and team communication into a single, easy-to-use app, it gives staff greater flexibility and control while helping trusts improve communication and reduce reliance on unsecure messaging platforms.
With over 700,000 users already on board and more trusts rolling out the app every month, Loop is quickly becoming the standard for workforce management in UK healthcare. Whether you are viewing your roster, booking a bank shift, or catching up on trust news, Loop keeps you connected and in control.
Download the app today and get in the loop.
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