Wiltshire Farm Foods: The Complete UK Guide for 2026

Introduction

Wiltshire Farm Foods is a name that has become synonymous with quality frozen meals delivered straight to your door. As the UK’s leading frozen meals delivery service, the company has been helping people enjoy delicious, nutritious meals without the hassle of shopping or cooking from scratch.

Whether you are looking for convenient meals for yourself, seeking options for an elderly relative, or need meals that cater to specific dietary requirements, Wiltshire Farm Foods offers a solution. This guide covers everything you need to know about the company, from its history and menu to pricing, delivery, and what customers really think.

What Is Wiltshire Farm Foods?

Wiltshire Farm Foods is a UK-based home meal delivery service that offers over 330 frozen ready meals. The meals are prepared in large, modern kitchens in Trowbridge, Wiltshire, frozen the moment they are cooked, and delivered across the UK through a network of local outlets.

The company caters to a wide range of tastes and dietary needs, offering everything from traditional British favourites like cottage pie and roast dinners to international dishes like Chicken Katsu Curry and Moussaka . Portion sizes vary from Mini Meals for lighter appetites to Hearty Meals for those with bigger hunger.

With a history spanning over three decades, Wiltshire Farm Foods has established itself as a trusted provider of frozen meals, particularly for older people and those with specific dietary requirements.

The History of Wiltshire Farm Foods

The Humble Beginnings

Wiltshire Farm Foods started in a rather modest way. In the late 1980s, a man named Chris Reynolds answered a small advertisement for drivers at a food company called Waldens in Trowbridge. The company planned to pilot deliveries of nutritional frozen meals, and Chris would run the enterprise from his home, stocking the meals and selling them to nearby villages.

He started with a menu of just five meals and five desserts. Chris even sold his wife’s car to buy his first delivery van. The concept was groundbreaking at the time, healthy frozen meals delivered to your door were virtually unheard of.

The Birth of the Company

In 1991, Wiltshire Farm Foods was officially born. The company was founded by Paul Freeston. The business grew rapidly as the need for convenient, nutritious meals became evident.

Following the flagship’s lead, other franchises sprouted across the country. Today, Wiltshire Farm Foods is the leading frozen meal provider in the UK with a network of local outlets.

The Apetito Era

In 1995, the company was purchased by apetito, a major player in the food service industry. Under apetito’s ownership, Wiltshire Farm Foods has continued to grow while maintaining its commitment to quality and customer service.

How Wiltshire Farm Foods Works

Ordering

Customers can order online through the Wiltshire Farm Foods website or by phone on 0800 077 3100. There is no contract or subscription required, customers can order as often or as little as they like.

Delivery

Meals are delivered free of charge by friendly local drivers. Customers can choose delivery days and times that suit them. Drivers can even pop the meals in the freezer if requested. The minimum order value is typically £15, making it accessible for smaller orders.

Heating and Serving

All meals are designed to be simple to prepare. They can be cooked in a microwave in about 8 to 10 minutes or in a conventional oven. Most dishes come as a single serving and include accompanying vegetables.

The Menu: What Meals Are Available?

Wiltshire Farm Foods offers an extensive menu with over 300 tasty dishes to choose from. The range includes:

Traditional British Favourites

Cottage pie
Roast dinners (including beef, chicken, and lamb)
Shepherds pie
Fish and chips
Stews and casseroles

International Dishes

Chicken Katsu Curry
Beef Noodles
Moussaka
Spiced Chickpea Stew
Chinese and Indian inspired meals

Dietary Specific Options

Gluten-free meals
Dairy-free options
Low fat, low sugar, and low salt meals
Vegetarian and vegan choices
Texture modified meals for those with swallowing difficulties

Desserts and Sweet Treats

Rice pudding
Clotted cream ice cream
Raspberry ripple ice cream
Cakes and puddings

The menu is updated seasonally, with new dishes added regularly. The Winter & Spring menu, for example, features 17 new creations.

Special Dietary Needs and Texture Modified Meals

One of the areas where Wiltshire Farm Foods truly excels is in catering to special dietary requirements.

Texture Modified Meals

Wiltshire Farm Foods is a leader in creating texture modified meals for people with swallowing difficulties, a condition known as dysphagia. These meals are prepared to IDDSI (International Dysphagia Diet Standardisation Initiative) standards, ensuring they are safe and enjoyable for those with chewing or swallowing challenges.

The company offers meals across Levels 4, 5, and 6 of the IDDSI framework, including pureed and minced options. These meals are crafted by expert chefs to taste delicious while maintaining the correct texture.

Other Dietary Options

Gluten-free: Wiltshire Farm Foods was one of the first in the UK to offer gluten-free frozen meals
Diabetic-friendly: Meals suitable for diabetics are available
Low fat, low sugar, low salt: Options for those with specific health concerns
Vegetarian and vegan: A growing range of plant-based options

Quality and Sourcing

Made in Wiltshire

More than 90% of the meals and desserts are made in the company’s kitchens in Wiltshire. This allows for close quality control and supports local employment.

British and Irish Ingredients

Wiltshire Farm Foods is committed to sourcing quality ingredients from the UK and Ireland wherever possible. All beef comes from British and Irish Farm Assured suppliers. All Bramley apples are 100% British, sourced from Fourayes Farm in Kent . The lamb comes from world-renowned producers in the British Isles and New Zealand.

Sustainable Sourcing

The company is committed to sustainable sourcing:

100% of the fish used is sustainably sourced, as specified by the Marine Conservation Society
All palm oil is certified sustainable by the Roundtable on Sustainable Palm Oil (RSPO)
The company is a member of the Ethical Trading Initiative

No Artificial Additives

Wiltshire Farm Foods meals contain none of the following:

Artificial flavours
Artificial colours
Hydrogenated Vegetable Oils (HVOs)
Genetically Modified Organisms (GMOs)

Award-Winning Chefs

The meals are created by award-winning Head Chef Phil Rimmer, who has been with the company for over 10 years, and talented Chef Jethro Lawrence. Recipes are developed in conjunction with a dietitian and nutritionist.

Sustainability and Environmental Commitment

Wiltshire Farm Foods takes its environmental responsibilities seriously.

Net Zero by 2040

The company is committed to achieving net zero carbon emissions by 2040, with projects in place across every part of the business.

Electric Delivery Vehicles

Wiltshire Farm Foods was the first company to use electric vehicles with freezers, despite experts once saying it couldn’t be done. 150 of their delivery vehicles are now electric, and the vehicles have won national awards for this innovation.

Packaging and Recycling

Collect and Recycle Scheme: Launched in 2021, this scheme allows customers to return clean meal trays for recycling. 100% of trays are recycled in the UK and turned back into new Wiltshire Farm Foods trays
80% recycled material: All meal trays are now made from 80% recycled material and are fully recyclable
No cardboard sleeves: The company did away with cardboard meal sleeves many years ago
Reusing boxes: Delivery boxes are reused over and over again before being recycled

Real Living Wage Employer

Wiltshire Farm Foods has been an accredited Real Living Wage employer since 2016, ensuring all staff are paid fairly.

Pricing and Value

Wiltshire Farm Foods offers competitive pricing for frozen ready meals.

Meal Prices

Main meals range from just under £3 up to £6
Desserts and puddings range from £1.15 to £2.00 each
Some specific examples: Beef Noodles 410g at £6.29, Moussaka 372g at £5.99

Portion Sizes

Meals are available in four portion sizes:

Mini Meals (180-220g): Ideal for a lighter meal or snack
Mini Meals Extra (280-300g)
Main Meals: Standard portion size
Hearty Meals: Larger portions for bigger appetites

Delivery and Minimum Order

Free delivery across the UK
Minimum order: £15
No contract or subscription required

What Customers Say: Reviews and Reputation

Wiltshire Farm Foods has built a strong reputation among its customers.

Positive Feedback

Many customers praise the company for its service and food quality. Reviews on TopCashback include comments such as “great service and delicious meals”, “excellent company to deal with, would recommend to anyone”, and “first-class service, many thanks”.

The company has been described as a “review poster-child” for its balance of high scores and volume of reviews. It is considered one of the most trusted meal delivery services in the UK, alongside Parsley Box and Oakhouse Foods.

Constructive Criticism

Some customers have noted that the meals can appear small or unappetising to some. A Gransnet user commented that a £36 order for six meals worked out at about £6 a meal, and they were “not overly impressed” with the roast beef. However, tastes vary, and many others are very satisfied.

Wiltshire Farm Foods vs. Competitors

Wiltshire Farm Foods operates in a competitive market alongside other meal delivery services.

Parsley Box

Parsley Box offers ambient (non-frozen) meals that can be stored at room temperature. Wiltshire Farm Foods focuses on frozen meals, which can preserve nutrients and flavour differently.

Oakhouse Foods

Oakhouse Foods is another well-established frozen meal delivery service. Both companies offer similar products and services.

M&S Ready Meals

Some customers prefer Marks & Spencer ready meals, particularly the Gastropub range. However, these are typically more expensive.

Which Is Best?

The best choice depends on individual needs. Wiltshire Farm Foods excels in:

Wide range of dietary options, especially texture-modified meals
Free delivery
No minimum order (beyond £15)
Established reputation and customer trust

Who Is Wiltshire Farm Foods For?

Wiltshire Farm Foods serves a wide range of customers:

Older People

The company has a strong reputation among older customers, with many franchisees delivering to private clients who are typically aged over 70.

People with Disabilities or Health Conditions

The texture-modified meals are ideal for those with swallowing difficulties. The range of dietary options also caters to diabetics, those with food allergies, and people with other health conditions.

Busy People

For those who don’t have time to cook, Wiltshire Farm Foods offers a convenient alternative to takeaways or supermarket ready meals.

Carers and Families

Carers often use the service to ensure their loved ones are eating well. Families may also order meals for elderly relatives who live at a distance.

How to Get Started

Step 1: Visit the Website

Go to www.wiltshirefarmfoods.com. Enter your delivery postcode to find your local outlet.

Step 2: Browse the Menu

Explore the range of over 300 meals and desserts. Use filters to find options that suit your dietary needs.

Step 3: Place Your Order

Add items to your basket. The minimum order is £15. Payment can be made online or upon delivery.

Step 4: Choose Your Delivery Day

Select a delivery day and time that suits you.

Step 5: Receive Your Delivery

Your meals will be delivered free by a friendly local driver, who can even put them in your freezer.

Frequently Asked Questions

What is Wiltshire Farm Foods?

Wiltshire Farm Foods is a UK-based home meal delivery service offering over 330 frozen ready meals.

How much do Wiltshire Farm Foods meals cost?

Main meals range from just under £3 up to £6, with desserts from £1.15 to £2.00.

Is delivery free?

Yes, delivery is free across the UK.

Is there a minimum order?

Yes, the minimum order is £15.

Do I need a subscription?

No, there is no contract or subscription required. You can order as often or as little as you like.

Can I choose my delivery day?

Yes, you can choose delivery days and times that suit you.

Are the meals healthy?

Wiltshire Farm Foods meals are made without artificial flavors, colors, or hydrogenated vegetable oils. They are created with a dietitian and nutritionist and frozen to preserve nutrients .

Do you cater for special diets?

Yes, the company offers gluten-free, dairy-free, diabetic-friendly, low-fat, low-sugar, low-salt, and texture-modified meals.

Where are the meals made?

More than 90% of the meals are made in the company’s kitchens in Trowbridge, Wiltshire.

Can I return the packaging for recycling?

Yes, Wiltshire Farm Foods has a Collect and Recycle scheme where you can return clean trays for recycling.

Conclusion

Wiltshire Farm Foods has come a long way from its humble beginnings in a family freezer in Minety. Today, it is the UK’s leading frozen-meal delivery service, trusted by hundreds of thousands of customers.

The company’s commitment to quality, sustainability, and customer service sets it apart. From its award-winning chefs and sustainable sourcing to its electric delivery vehicles and pioneering texture-modified meals, Wiltshire Farm Foods continues to innovate while staying true to its roots.

Whether you need convenient meals for yourself, are caring for an elderly relative, or have specific dietary requirements, Wiltshire Farm Foods offers a reliable, tasty, and nutritious solution. With free delivery, no subscription, and a wide range of options, it’s easy to see why so many people choose Wiltshire Farm Foods.